Wednesday, February 23, 2011
Monday, February 21, 2011
Tuesday, February 8, 2011
Creative Brief
Kelley Graddy
Creative Brief
Type: Logo Rebranding
Client: Metro Lanes Bowling & Games
Date: 2/7/2011
Metro Lanes Bowling & Games: A bowling center located on Metropolitan
Parkway (formerly Steward Ave) in south Atlanta. It has 30 lanes which are split by a
gaming area between them which includes arcade games and pool tables. One side
(lanes 1-12) is used for parties and during the weekends for parties with children to be
separated from the adult type atmosphere on the other side. Cosmic bowling during the
weekend nights and also a DJ for more party atmosphere. Food and beverages are also
served.There is a bar upstairs with televisions for a sports bar atmosphere.
Purpose: To rebrand the Metro Lanes logo to better communicate and advertise the
company in a more update and creative society. The logo should communicate to the
community to people who bowl for fun-having and party events.
Plan: When creating the logo there has to be some element to communicate to the
audience that it is a bowling center. So I want to go with a symbol that does not
necessarily have to be a bowling ball but it is implied to the viewers that it is. Also would
want to go with a futuristic or sports typeface because bowling is a game and the
“metro” in the title indicates a city of sort. Colors will be bright or illuminating lights to
indicate the nightlife when many go out to bowl and also the cosmic (futuristic) bowling
to indicate the bright colors that light up the dark of space.
Buzzwords:
-community
-fun nature
-socializing
-music
-nightlife
-lasers (cosmic bowling)
Sunday, February 6, 2011
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