Creative Brief

Kelley Graddy

Creative Brief

Type: Logo Rebranding

Client: Metro Lanes Bowling & Games

Date: 2/7/2011

Metro Lanes Bowling & Games: A bowling center located on Metropolitan

Parkway (formerly Steward Ave) in south Atlanta. It has 30 lanes which are split by a

gaming area between them which includes arcade games and pool tables. One side

(lanes 1-12) is used for parties and during the weekends for parties with children to be

separated from the adult type atmosphere on the other side. Cosmic bowling during the

weekend nights and also a DJ for more party atmosphere. Food and beverages are also

served.There is a bar upstairs with televisions for a sports bar atmosphere.

Purpose: To rebrand the Metro Lanes logo to better communicate and advertise the

company in a more update and creative society. The logo should communicate to the

community to people who bowl for fun-having and party events.

Plan: When creating the logo there has to be some element to communicate to the

audience that it is a bowling center. So I want to go with a symbol that does not

necessarily have to be a bowling ball but it is implied to the viewers that it is. Also would

want to go with a futuristic or sports typeface because bowling is a game and the

“metro” in the title indicates a city of sort. Colors will be bright or illuminating lights to

indicate the nightlife when many go out to bowl and also the cosmic (futuristic) bowling

to indicate the bright colors that light up the dark of space.

Buzzwords:

-community

-fun nature

-socializing

-music

-nightlife

-lasers (cosmic bowling)